Some changes are afoot.
I’ve been sending the newsletter out for six months now. I’ve been able to look at some data showing how people interact with each issue, and I’ve got some really interesting feedback from subscribers and non-subscribers alike. Here’s what I’ve learned:
People aren’t really that bothered about the linked articles
The most time consuming bit of each issue is reading, collating and selecting articles to link to. Even taking into account some inaccuracy in the data, readers don’t tend to click on the links on their first or subsequent visits.
It’s all a bit general and unfocussed
I don’t know what I’m going to write about on a week to week basis, you don’t know what you’re going to read on a week to week basis. Generating ideas can be pretty difficult, and has led to some, er, pretty thinly researched issues.
I really like writing, but I’d like to do better writing
I’ve been able to generate and publish some (occasionally, quite well received) articles based on my out loud thinking here, but they’ve been a bit rushed and not particularly well edited. I think I’d really benefit from spending a bit more time on research and rewriting.
While I’ve been considering that, I’ve also been preparing for this: