🗝 Tips on Optimizing a Product Page; Enhanced Brand Content; Dreaded A-Z Claim; Manufacturing in the USA

📇 Enhanced Brand Content is Not Indexed and That’s a Problem. Superb research into a major downside of EBC.

📷 CASE STUDY: Improved Conversion Rate Due To Using Enhanced Brand Content - A single example of EBC working, but has good insight.

🛄 The Dreaded A-Z Claim - Solid suggestions and remedies for dealing with A-Z Claims.

🏭 Manufacturing products locally rather than China is more reasonable than you might think and Sellers are taking advantage - Manufacturing in America

🚥 Expert from Unilever shares how they are changing their hero images to respond to mobile and improve the shopping experience. You can steal their ideas.

🎙 The most important elements of a product page are the title, details, review score, and images. Helpful podcast explains what’s important - Tips on Optimizing Your Listing

January 17 @ 2p.m. EST - Ex-Amazonian Roundtable

January 19 @ 2p.m. EST - State of the 2017 Amazon Marketplace