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đź—ť Tips on Optimizing a Product Page; Enhanced Brand Content; Dreaded A-Z Claim; Manufacturing in the USA

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January 16 · Issue #7 · View online
The Amazon Insider
🎙NEW PODCAST EPISODE - Tips on Optimizing Your Listing
Ex-Amazonian explains what’s most important when optimizing your product page listing.
Listen now on KeywordPodcast.com, iTunes and Stitcher. 🔊
Actionable Insight for your Amazon Business
📇 Enhanced Brand Content is Not Indexed and That’s a Problem. Superb research into a major downside of EBC.
📷 CASE STUDY: Improved Conversion Rate Due To Using Enhanced Brand Content - A single example of EBC working, but has good insight.
🛄 The Dreaded A-Z Claim - Solid suggestions and remedies for dealing with A-Z Claims.
🏭 Manufacturing products locally rather than China is more reasonable than you might think and Sellers are taking advantage - Manufacturing in America
🚥 Expert from Unilever shares how they are changing their hero images to respond to mobile and improve the shopping experience. You can steal their ideas.
🎙 The most important elements of a product page are the title, details, review score, and images. Helpful podcast explains what’s important - Tips on Optimizing Your Listing
Upcoming Webinars
January 17 @ 2p.m. EST - Ex-Amazonian Roundtable
January 19 @ 2p.m. EST - State of the 2017 Amazon Marketplace
Previous Podcast Episodes of Keyword: the Amazon Insider
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