How long did it take to create the microplastic filter?
About 18 months.
What were the main hurdles that you had to overcome?
The premature blocking up of the filter was the main issue we encountered. This is why we developed the cartridge system.
Why is called Indikon-1? It sounds like a rocket or a spacecraft!
It’s a bit of a long story but it’s named after our Chief Visionary Officer’s Son Indy.
You’re planning to recycle the filtered microplastic. What would you do with it?
We’re finding the best routes forward for this. The fibres could go full closed loop and be made back into clothing or other products, we’ve also been looking at 3d printing and artwork.
You’re trying to raise £50k in a month. It’s quite a lot of money in a short period of time. Why the urge?
The production tooling for the product is a very large initial investment to enable us to make a quality product. Also we hope to sell about 800 units which will allow us to make a full production run.
For £75, supporters can get one machine filter with one year of service. It’s quite an investment. Why does it cost so much? How much are you hoping to commercialise the machine for?
This price includes two cartridges, plus the costs for us to recycle and post them back. The product will be a quality piece of kit with a long expected life. Also, compared to other filters on the market (which don’t have the unique selling point of Indikon-1), it’s very good value for money.
Is there any similar product on the market already?
There are other filters available but Indikon-1 is different because:
- It won’t block.
- It’s closed loop.
- We aim to catch 100% of the microfibres.
- We will be giving a percentage of profit to support environmental community groups.
- Our company comes from the grassroots of the problem, so we’re about the triple bottom line - good for the environment, good for our people and good business.