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Preloved is getting more 💗


Zero Waste London Mail

March 9 · Issue #7 · View online

Join the zero waste revolution.

I noticed something recently for the first time. I saw a child wearing clothes that looked shinny brand new and I made a mental note of it - as if it was something unusual. 🤔
I surprised myself. I am a rather new(ish) recruit to secondhand clothes for kids. Less than 2 years ago, when my son was a baby 👶🏼, I enjoyed ordering new clothes for him every few months. Now about 80% of what he wears is preloved.
I became a convert because of the climate emergency but also because I find it easier now to find good quality clothes for my little boy. The resale market for children’s fashion is getting bigger and bigger 📈. The Financial Times published an article on the subject only 3 days ago.
‘The second-hand fashion market has got glossier in the past few years, and now preloved childrenswear is having a mini-me makeover’, the FT article stated.  
It is certainly the case in London where this week a new shop dedicated to preloved kids clothes is opening and a big sale of secondhand designer kids clothes is happening in Portobello.
This is not a coincidence. This is a booming trend.
Hooray to that! 🎉

The News 🔔
Slow Fashion for Kids (ex-Little Beans preloved) are opening a permanent shop in Barnet on Wednesday. The store, located at 162 Barnet High street, will offer a selection of good quality items for kids aged 0 till 8.
The new shop is part of a growing number of new stores selling preloved kids clothes. Mid-January, Re-kindle took up a permanent retail space inside Wembley Park Market located near Wembley Designers outlet and, on Oxford Street, Selfridge’s is about to start selling preloved designers clothes as part of its partnership with Vestiaire Collective.
According to the FT,
‘From March 16, for three months, the online retailer Kidswear Collective will run a pop-up close to the Burberry and Gucci children’s ranges, giving shoppers a chance to grab some of the same designer brands, pre-worn and significantly cheaper.’
Those brick and mortar shops and pop up sales - such as the one organised by Family Affaire this week (see The Events section) - give us twice the opportunity to reduce our carbon emissions by avoiding the manufacturing of new clothes ➕ polluting delivery services.
We need more of those shops and spaces for secondhand pop-up events on our high streets. 🙏🏻
You can visit SLOF website here and Rekindle here.

The Project 🔎
Imperial College announced last week a pioneering programme in research, education and innovation to help society ‘transition to zero pollution’.
The project aims at inspiring fundamental changes in areas such as:
  • the way materials are used in manufacturing,
  • how we produce food and energy,
  • and will help mitigate the impact of air pollution on people’s health. 
Led by materials scientist Professor Mary Ryan, the initiative will bring together researchers across Imperial and will build new partnerships that converge disciplines, from fundamental science and engineering, systems thinking, human health, new business models and policymaking, to realise a new zero pollution future.
“We need to be wary when, for example, somebody proposes making the most efficient, highest capacity battery that’s ever been made, without a sense of where the raw materials for that will come from and whether it’s recyclable and how that links into a broader infrastructure of power supply. It’s a really interesting materials problem of course, but is that necessarily the problem you should address?”
Professor Ryan
The news comes as Imperial announces a new socially responsible investment policy, including divesting from companies that are not demonstrably working towards meeting the Paris Agreement targets. 😀
Imperial will publish this autumn a sustainability strategy that will set a carbon neutral target for the College and recommend policies to make its campuses as sustainable as possible.
More on Transition to Zero Pollution here.
The Events 👗💪🏃🏿💪
Family Affaire was set up 5 years ago by a French Mum.
Family Affaire was set up 5 years ago by a French Mum.
From Wednesday 11th to Saturday 14th March - Designer kids clothes preloved and clearance sale
Family Affaire are selling more than 4000 items of clothing (0 to 16 year old) from premium brands such as Jacadi, Bonpoint, Petit bateau, Tocoto vintage etc. Some of them are secondhand.
Where? The Tabernacle, 34-35 Powis square, W11 2AY (closest tube station: Westbourne Park and Ladbroke grove, they’re both located on both the Hammersmith & City line and the Circle line).
What time? From 9.30 am every day. Closing time varies depending on days. Click here for more details.
Saturday 14th March - Hacking the ‘Plastic Problem’ in Camden
At this Camden Unwrapped event you will have the opportunity to talk about how single-use plastic can be avoided and how best to dispose of it. There will also be a quick fire recycling quiz, plus the Greenpeace oceans experience with virtual reality headsets ! If you are on a mission to cut single use plastic, make sure to attend the event. Get your free ticket here.
Where? Think & Do café, 315 Kentish Town Rd, NW5 2TJ (closest station: Kentish Town station on the Northern line and 9 min by foot from Kentish Town West)
What time? 12pm for lunch (supplied at a low price by Kentish Town Veg Box), 12.45pm for the actual event which is scheduled to finish at 4pm.
Saturday 21st March - Plogolution
Join Plogolution enthusiasts for a run or walk and rubbish pick up. There will be two routes available so anyone, no matter fitness level, can take part and help clean up the local community.
Where? Pevensey Road Entrance, Gunnersbury Park House, London TW13 5HA (closest railway stations : Feltham and Whitton)
What time? 11.00 am to 12.30pm
Saturday 21st March - Crouch End Mass unwrap
Mass Unwrap is a fun and high impact action that shows how much plastic is used by supermarkets and puts pressure on them from community level to change. They are a great way to visually show the sheer scale of plastic packaging.
Where? Crouch End Co-op 21-23 The Broadway, Crouch End, London N8 8DU (closest stations: Highgate on the Northern line, Harringay rail station, Crouch Hill Overground station)
What time? 11 am-1pm
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