Too Good To Go, the anti-waste app that has rescued 3 million meals from going to waste in the UK in less than 5 years, has launched a big anti waste campaign on January 26th in partnership with 25 consumer brands such as Arla, Nestlé, Danone, Saint Agur etc.
The campaign is encouraging consumers to ‘look, smell and taste’ before binning any food that is gone its ‘use by’ date. Brands are also playing their part in encouraging their customers to be less wasteful. To show their commitment to the campaign, where appropriate, they have switched ‘Use By’ dates for ‘Best Before’ dates.
Research conducted by Too Good To Go suggests that in the UK, 45% of adults are confused about the true meaning of ‘Best Before’ labels on food. When it comes to checking whether food is good to eat or not, 39% of Brits do not use their senses to make a decision about food that is past its best, leading to food being thrown away unnecessarily.
Have you come across the ‘Past my date’ campaign yet? Please let me know what you think and whether that has influenced your behaviour.
To find out more about the campaign, click here
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