I am taking you to Brighton where Jenny Barrett launched SuperLooper a month ago after a career in fashion and marketing.
SuperLooper is one of a kind. It’s a clothing library for babies and toddlers that doesn’t break the bank, nor the planet.
Although there is an increasing number of businesses renting baby clothes in the UK, SuperLooper is the only online preloved baby clothes library.
Almost all the pieces in the clothes library have been donated by parents and carefully selected by Jenny for quality and style. The rest of the clothes has been given by organic brand Little Green Radicals - which is eye-wateringly expensive to buy brand new.
‘SuperLooper is first and foremost an online preloved baby clothing library, where parents pick and choose the clothes they want and rent them for as long as they need, before returning them for another baby to enjoy. We charge our customers £20 a month which is a fraction of what a lot of UK parents spend on baby clothes’, Jenny told me.
It also saves you from the hassle of clearing out outgrown clothes on a regular basis. It is chore that I hugely underestimated before I became a parent but I am not sure that there was a clothing library in the UK in 2017.
Find out more about SuperLooper here