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This week's press requests + Alexa brings voice to UK TVs, How Facebook makes money, Hans Rosling, Mobile World Congress and Magic Leap

Hello and happy Tuesday. There's been a lot of chat about Facebook over the last few weeks; below are
This week's press requests + Alexa brings voice to UK TVs, How Facebook makes money, Hans Rosling, Mobile World Congress and Magic Leap
By Amanda Lorenzani • Issue #7 • View online
Hello and happy Tuesday.
There’s been a lot of chat about Facebook over the last few weeks; below are some interesting morsels including the back story to the Zuckerberg manifesto and a chart that shows you how it really makes money. Also, a tribute to Hans Rosling, reminder about Mobile World Congress (or rather the fascinating 4YFN), look at how voice is coming to UK TV screens and of course an overview of what journalists are looking for at the moment.
If any of the below are you, do get in touch.
Have a great week!
(amanda at
The Sun - on the hunt for comment on fitness trackers (there’s been a bit of a backlash against their effectiveness). The article will be on the potential limitations of sports trackers/apps - not necessarily rubbishing them. They’re not after PTs, more doctors, uni profs, sports psychologists.  NB, this will be a balanced piece. DEADLINE TODAY!
MOD (Ministry of Defence) defence contracts bulletin - urgently looking for cyber security expert, who can talk about defence industry matters. DEADLINE TODAY!
Glamour magazine (UK) - Urgently looking for a young woman (preferably in her 20s or 30s to reflect readership) who made some money by investing in stocks/ shares. The money she made or the amount she invested doesn’t have to be sizeable at all - it could just be £5 per month for a small return. Just after a simple success story. Deadline tomorrow morning, 22nd Feb.
Management Today - Working on an article on how to have a healthy relationship with your co-founder - how to avoid falling out, resolves disputes, avoid treading on each others’ toes etc. Have you got any advice or life experience? Deadline 22nd Feb.
Economia - Looking for UK and international experts on the ECONOMIC impact of global migration, who can comment (with examples) on the following: 1) economic impact of migration on a country’s labour force, GDP, productivity, employment and wages; 2) how private sector companies can help improve integration; 3) how the private sector can benefit and profit from migration (new customer segments and new labour); 4) but: are they stripping skills from countries that will need them to rebuild and leaving behind those who aren’t useful? 5) how the private sector can apply business capabilities to help in responding to migrant / refugee crises. Deadline 28th Feb.
IT Pro - working on an in-depth feature about how businesses are using digital health technologies and analytics to boost productivity and employee health and need to speak with companies who can demonstrate examples. Deadline: 28th Feb.

27th February in Barcelona - it’s the one and only Mobile World Congress. The place for all things mobile but if you want truly cutting edge thinking on a smaller scale see 4YFN (Four Years From Now) which connects startups and thought leaders. Definitely worth a visit.
The deadline for The World Media Awards - the awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising - has been extended to Thursday 23rd February. To find out more or to enter please visit

INTERESTING BACK STORY: behind the scenes of Zuckerberg’s “manifesto"by Backchannel editor Steven Levy.
Behind the Scenes of Mark Zuckerberg’s Manifesto – Backchannel
FACEBOOK’S MANIFESTO ANALYSED BY THE GUARDIAN: Alex Hern shows what they said, what they meant and what they left out in a great deconstruction.
And finally on Facebook - here’s how it makes money in a simple easy to understand chart:
I had the honour of meeting the late Hans Rosling on several occasions, one in particular in Paris 2007 changed the course of my life. With no autobiography or documentary ever made about his life, I would wholly recommend acquainting yourself with the man and his research. This Nature article is a good start.

		Three minutes with Hans Rosling will change your mind about the world : Nature News & Comment
A great read by Simon Tilford at the Centre for European Reform on how globalisation shouldn’t be blamed for the current crisis facing capitalism.
Crisis of capitalism? Perhaps, but don't blame it on globalisation | Centre for European Reform
VR: Magic Leap has been working hard it appears. Business Insider reveals on what: 
Magic Leap prototype first-ever leaked photo - Business Insider
The future of shopping - watch Ocado’s robot picking your groceries (fascinating video):
Is science being undermined by gender feminists - here’s an interesting opinion piece by Debora Soh:
Are gender feminists and transgender activists undermining science? - LA Times
Solar power has now become the cheapest new power source in India - good insight here:

Solar becomes 'cheapest new power source' in India as auction winners revealed | PV-Tech
Voice first development - Alexa brings voice to UK TV screens. Voice first happening extremely fast:
Did you enjoy this issue?
Amanda Lorenzani

Musings Of A Media Strategist: tips and trends to maximise your press engagement. Technology, Culture & Society plus what press are asking for this week.

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