🔥 Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away?
🔥 Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.
typical Pirate fashion, this “mini-book” is the furthest thing you’ll find to conventional personal branding advice or “the ultimate guide to marketing yourself well.” Christopher Lochhead, Eddie Yoon, and Nicolas Cole (otherwise known as Category Pirates), reveal why it’s not enough to just be “better” than the competition. You have to be different—radically different—and then you have to invent new language that solidifies your new ground. ||| https://amzn.to/3KTW1k8