As a Lens Creative Partner I was glued to the screen to watch #snappartnersummit this week. And I was totally hyped up. Snapchat has launched their own AR glasses with the new generation Spectacles!!!! And there was so much other mind-blowing AR news
CEO Evan Spiegel told us that Snapchat now has 500 million monthly active users and is shifting from a communication tool to an AR platform. “Our camera is playing a meaningful role in people’s lives…it empowers a new type of human connection”.
All the other AR news:
The next generation of Spectacles with AR. Spatial engine, 26.3 degrees FOV, 6 DOF, voice, touchpad, 134g. Creators only for now. 😎
Connected Lenses for multiplayer experiences.(Lego 💛) Expanding Snap ML to include audio. 🔊
Dynamic Lenses that can integrate data like the live score of a MLB game or data from your activity tracker. 🏃🏽♂️
Better body tracking, cloth simulation, wrist tracking, true size tech for the perfect virtual try-on. 40 voice commands for shopping. 👗
Vologram is a start-up that has developed technology to make 3D videos with your smartphone. I got a private beta account for their app Volu. With this you make a 3D video (a so-called Vologram) that you then place somewhere in AR and if you record it you can add all kind of effects. You then share that video with your friends. The technology doesn’t work perfectly yet imho, because it was only outside in the sunlight that my video looked really good. And you still see some parts that are not quite right, but that is logical. It already looks cool. I made a Vologram inspired by the meme “Confused Travolta”.
In addition to the Snap Partner Summit, Google I/O also took place this week with all the latest tech news from Google. For example, Google announced ARCore 1.24 (850 million devices have ARCore) which includes the new Raw Depth API. This makes it easier to measure the dimensions of the space, making the AR experience even better suited to the environment. There is also the new Recording and Playback API with which an environment can be recorded as video in 3D and AR can be added later. Nexus Studios developed the Android app Voxplop for this. If you have recorded spatial videos, you can add fun characters later to share with your friends. Fun!
Burger King has teamed up with BBH London to set up an Out of Home campaign where if you scan the poster you can follow a smoke trail to follow the nearest Burger King. Because where there is smoke there is fire and where there is fire there are Whoppers. Nice idea, but I haven’t seen an actual screen recording of the experience yet,just this video with vfx.
Niantic is perhaps the biggest potential competitor of the major social platforms in AR at the moment. Niantic has made the developers kit for Lightship (formerly “Real World Platform”) available in private beta. A platform to create location based multiplayer AR experiences. With the platform a real-time map can be made of an environment, segmentation so that AR can be in front of or behind objects and multiplayer functionalities such as messaging. The first images look promising and partners such as Trigger agency are already working on it.