A big part of my 2018 was finally finishing the manuscript for a book I’ve been planning for what seems like an eternity. It is a book in which I outline a lot of the thinking regarding innovation I’ve developed in over a decade working with it. It contains criticism of the innovation industry, an analysis of innovation fatigue and stress, and a framework regarding how to build innovation cultures that engage less with shallow and show-off innovation and more with deep creativity. I’m quite happy with it, and it contains things such as my notions of what constitutes innovation pornography (yeah, it’s a thing), fun stories about how to cock up innovation in a company, and a heartfelt call for diversity, purpose, and ambition in innovation. You can find the link for the book website below. The book will come out on March 3rd in Europe and March 28th in the US, and has already been picked up as a profiled business book by a major international chain of bookstores! Quite chuffed about that, actually.
But wait, there’s more! (As the infomercials would have it.) For subscribers to this newsletter, I have a special treat. If you go to the website below, and to the publisher’s website (the first button, so easy enough to find), you can get 20% off the price by using my author’s discount! Just use the code IFTF20 and it should automatically save you money. Anyway, I will be talking more about the book in newsletters to come, just know that you’re the first people to learn of this! Oh, and the link: