Get tips and advice on creating content that will be read, loved, and shared. Curated by Content Crafter at Buffer. (Moved to alfredlua.com/newsletter)
I’m excited to share an excellent article on content promotion (the first article below) with you. It goes beyond the usual tactics you read online and dives into strategies that will also help build your brand and reputation in the long run.
Most articles on content promotion are limited to potentially spammy techniques such as submitting links to communities and asking for shares through email outreach. But there are better strategies you can use. Read them here.
To rank better on Google now, you have to think beyond individual keywords. You have to create topic clusters (of related keywords). Mimi An of HubSpot shared more about this change and what you can do for your blog — something I’m thinking about for the Buffer blog.