This book does what it says on the tin. It explains exactly how to monetize innovation. Pricing is a topic that doesn’t get a lot of love, but think about this: increasing pricing by 10% can increase revenue by 10% without selling anything. It’s the single most powerful way you can impact revenue.
Of course, it’s not as simple as increasing or decreasing pricing, but how should you structure it? Take Michelin tires for example: they managed to beat the competition by switching pricing from per tire to per mile.
Reid Hoffman talks about business model innovation in Blizscaling, this is a great book to see how you can innovate with pricing.