Hi there,
The guide is completely free as a PDF download.
More than 6 years ago, I first published this guide. It’s been completely re-written and updated for 2020.
The guide comprehensive, written in plain-English, and is specifically for union campaigning.
Please feel free to share with relevant organisers and campaigners in your unions. I’ve made this guide completely free so it can be shared across our movement.
I hope you find it useful.
What’s inside?
Online campaigning principles
- Taking online support to the real world
- Developing your strategy
Digital campaign technology
- How to select your campaign tools
- Social media best-practices and Facebook advertising
Campaign optimisation
- Getting started with A/B testing
- Setting up your analytics
Email campaigning
- Selecting your email service provider
- Campaign marketing automation
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