Feb 7, 2020

Online Campaigning for Unions - guidebook launched

By Alex White • Issue #20 • View online

Hi there,

I just wanted to let you know that earlier this week I launched my Introduction Online Campaigning for unions guide.

The guide is completely free as a PDF download.

More than 6 years ago, I first published this guide. It’s been completely re-written and updated for 2020.

The guide comprehensive, written in plain-English, and is specifically for union campaigning.

Please feel free to share with relevant organisers and campaigners in your unions. I’ve made this guide completely free so it can be shared across our movement.

I hope you find it useful.

What’s inside?

Online campaigning principles

Taking online support to the real world
Developing your strategy

Digital campaign technology

How to select your campaign tools
Social media best-practices and Facebook advertising

Campaign optimisation

Getting started with A/B testing
Setting up your analytics

Email campaigning

Selecting your email service provider
Campaign marketing automation

Introduction to Online Campaigning for Unions

Everything your union needs to get a winning online campaign started. This introduction is a resource for small to medium sized online union campaigns, run by one or two people who may not be experts in online campaigning.

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By Alex White

My Fortnightly Newsletter is about unions, growth, campaigning, strategy and politics. These are my personal views.

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Canberra, Australia.