View profile

Online Campaigning for Unions

Hi there-- Just a quick email to let you know that I've just uploaded the final draft of my new guide
Online Campaigning for Unions
By Alex White • Issue #19 • View online
Hi there–
Just a quick email to let you know that I’ve just uploaded the final draft of my new guide: Introduction to Online Campaigning for Unions.
It will be available in hard-copy next year, but you can download it completely for free right now.
There’s still time for a few updates before it heads to the printer, so if you have any feedback, please let me know.

This introduction is a resource for small to medium sized online union campaigns, run by one or two people who may not be experts in online campaigning.
This guide may also be read by a union leader who wants to get an overview of digital campaigning and contemporary best practice, but who will not necessarily be running the campaign.
What’s inside?
Online campaigning principles
  • Taking online support to the real world
  • Developing your strategy
Digital campaign technology
  • How to select your campaign tools
  • Social media best-practices
Campaign optimisation
  • Getting started with A/B testing
  • Setting up your analytics
Email campaigning
  • Selecting your email service provider
  • Campaign marketing automation
Did you enjoy this issue?
Alex White

My Fortnightly Newsletter is about unions, growth, campaigning, strategy and politics. These are my personal views.

If you don't want these updates anymore, please unsubscribe here.
If you were forwarded this newsletter and you like it, you can subscribe here.
Powered by Revue
Canberra, Australia.