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Online Campaigning for Unions

Online Campaigning for Unions
By Alex White • Issue #15 • View online
Hi there–
Just a quick email to let you know that I’ve just uploaded the final draft of my new guide: Introduction to Online Campaigning for Unions.
It will be available in hard-copy next year, but you can download it completely for free right now.
There’s still time for a few updates before it heads to the printer, so if you have any feedback, please let me know.

This introduction is a resource for small to medium sized online union campaigns, run by one or two people who may not be experts in online campaigning.
This guide may also be read by a union leader who wants to get an overview of digital campaigning and contemporary best practice, but who will not necessarily be running the campaign.
What’s inside?
Online campaigning principles
  • Taking online support to the real world
  • Developing your strategy
Digital campaign technology
  • How to select your campaign tools
  • Social media best-practices
Campaign optimisation
  • Getting started with A/B testing
  • Setting up your analytics
Email campaigning
  • Selecting your email service provider
  • Campaign marketing automation
Did you enjoy this issue?
Alex White

My Fortnightly Newsletter is about unions, growth, campaigning, strategy and politics. These are my personal views.

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Canberra, Australia.