Content on the first page of Google seems slick and well-tuned. But in reality most search content is less F1 and more banger racing.
Unless you’re angling for really competitive terms, content your competitors are ranking with is far from perfect, so there’s usually a way to turn up at the top spot. Here’s how
Plus, if you don’t get the top spot, there are runner’s up prizes from position 2 down to 10. That’s very forgiving.
Just stay focused on your sweet spot: where you’ll have the biggest impact and what you can change quickly.
That’s good life advice in general, come to think of it.
See you in a couple of weeks 👋