‘Package up your service more clearly,’ Oren said.
I had tried to do this before, as a one-shot PR pitch, and found it extremely boring. I knew I didn’t want to do exactly the same thing over and over again.
But that’s not really what productise means, is it? Productise just means making your pricing and outcome clearer than a standard consulting fee. It means attracting lots of a certain type of client, and then working with whoever best fits the bill, probably at a higher rate.
That sounds nice. I came away with a clearer idea of what to do next.
Hopefully, you found this helpful too. If you’re figuring out how to scale yourself / business, I’d recommend speaking to Oren yourself, here’s his profile
See you again in a couple of weeks!