View profile

๐ŸŒซ๏ธ Content Purgatory ๐ŸŒซ๏ธ

Alan Wanders
Alan Wanders
Hello!
Did this email find you well?
This time itโ€™s a break from regular programming to get your thoughts on a different approach for these emails. For now Iโ€™ve stuck it in purgatory.

๐ŸŒซ๏ธ Content Purgatory - These Emails
In the early 17th century, most alchemists ran experiments in secret.
When they finally started to share their findings, scientific breakthrough came after breakthrough: gravity, air pressure, and other obvious stuff they would have known if GCSEs had been invented first.
The content ideas Iโ€™ve been pushing in these emails definitely look more like alchemy than science. Iโ€™m saying, โ€˜Here, look, I donโ€™t have any results for these campaigns, but you should try themโ€™.
Thatโ€™s fun for me (and thank you for reading) but in reality, whoโ€™s going to come away from these emails and spend money on doing them? Probably not many people.
Wouldnโ€™t it be better if I looked at a bunch of other content campaigns that made you think - โ€˜hang on, would that actually work?โ€™ - then spoke to the team who launched them to see what impact they had on their business?
Campaigns like
Would knowing how / whether these folk were rewarded for being a bit daring make you more likely to run daring campaigns yourself? Would it?
The questions have stopped being rhetorical now. Honestly, tell me.
Then have a great weekend ๐Ÿ™‚
Alan
Did you enjoy this issue? Yes No
Alan Wanders
Alan Wanders

Content hits + misses for B2B SaaS folk. Sent every month.

In order to unsubscribe, click here.
If you were forwarded this newsletter and you like it, you can subscribe here.
Created with Revue by Twitter.