Finally, a title that sounds like it belongs in classic fire-and-brimstone hell, not just mildly inconvenient, white collar, probably-getting-paid-for-it-anyway, content-related hell.
Sorry to disappoint any Satanists (feel free to unsubscribe), but by death I mean fatigue, and by cuts I mean edits.
The experience of editing bad copy is not a pleasant one. Your first thought is ‘Great! Clocks in at one thousand words, everything seems in order here…’
But then you recognise you’re not just editing words, you’re also working backwards through a thousand tiny decisions about what ends up on the page and what doesn’t.
And if even 30% of those decisions (seems about right?) were mis-steps, then it’s probably easier to start over than patch everything up.
So next time you’re looking for a content writer, think in terms of ‘decisions to be made well’, not ‘words to complete’. When you frame it that way, you’ll pick the higher quality, probably more expensive writer 10 times out of 10.