There are 168 hours in each week. How do we find time for what matters most? Time management expert Laura Vanderkam studies how busy people spend their lives.

We identified 4 big insights in our research: 1) Average dilution by stage is highly predictable 2)Founders often own far less at exit than they might think 3)Star performers and average performers have wildly different experiences 4)Later rounds don’t always translate to increased returns for founders

In this exclusive interview, Lord clarifies what product marketing really is, and why founders should consider investing in it sooner rather than later.

Strategy means a lot of things to a lot of people. I try to not be too pedantic about it, but there are a lot of wrong definitions.

In conclusion. Not everything can be solved in 3 months and you should allow yourself to be super ambitious!

Jeff Lawson, Founder/CEO of Twilio. It is about having conviction and not relying completely on things like A/B testing to make decisions

Why? Because traction really doesn’t matter for a Seed-stage company.

Someone needs to be doing marketing activities at your startup from day 1. Not after launch. Not during some PR campaign. Every day.

Developing and implementing a strategy is the central task of any leader. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate motherhood and apple-pie values and fluffy packages of buzzwords with “strategy.”

Richard Rumelt is the Harry and Elsa Kunin Professor of Business and Society at UCLA Anderson.

Creating a pitch deck can seem daunting at first, especially if you’ve never done it before. 

let me assemble a checklist of 22 reasons I almost immediate pass on investing in start-ups that are interesting.