My hope with this article is to give prospective candidates their best shot at showing off their thinking and creativity during a PM interview.

Snapchat is one of the greatest examples of what I call “shareable design.” For those who grew up thinking of “intuitive design” as the ultimate ideal, this new approach is a little jarring.

But a well defined target can be empowering. It gives everyone in the product team something to rally around, and it helps you refine some of the assumptions you make about your product.

Here’s a framework that I share with PMs on thinking about leverage in their roles (which coincidentally turns out to be one of my highest leverage activities as their manager).

The UX Checklist I collected after building digital products with many small and large companies. These are the minimum requirements a product team needs.

Julie Zhuo, vice president of product design at Facebook, describes how the development of new features starts with three questions: What people problem are we solving? How do we know it’s a real problem? And how will we know if we’ve solved it?

We’re conducting a series of interviews with product managers. This conversation is with Lea Hickman, VP of Product Management at InVision.

Perhaps the problem is that MVP was defined incorrectly in the first place.