The easiest to way to convince investors of traction is if you’re actually convinced of it yourself, which probably means you’re actually on the PMF curve.

More importantly, you need a set of designers and engineers who are willing to stand up for what they believe is the best solution, and be willing to work together to achieve these breakthroughs. Continual compromise will guide you to nowhere but mediocrity.

Pair design is not a solution for all creative challenges, but if applied effectively the practice can improve the creative output and efficiency of design and product teams.

After these three stages, each dominated by a different objective (what the customer wants, what the company wants, what engineering wants), you hopefully have a stable product that both meets the needs of several market segments and also is cost effective to maintain and extend.

The goal of all viral efforts is to insert (or “incept”) an idea of what a product can do into someone else’s head, and to get them so excited about it they want to try it and use it.

There are at least two ways to build a habit around an infrequently used product: content and community.

I’m part of a group of quantitative UX researchers at Google, and we like to think of large-scale data analysis as just another UX research method. We’ve developed a couple of useful methods to help choose and define appropriate metrics

Which one of the keys above do you plan to use when you disrupt your industry of choice? That’s the real question you need to be asking yourself, daily.

This interview with Elon Musk is from Y Combinator’s How to Build the Future series

Churn Rate is a metric for measuring retention. It is commonly used for both employee and customer retention.

Here at Flow, we believe secret sauces are overrated and sharing is underrated. If you truly believe you’ve found a way to improve your focus, and that this effort is positively changing how you work at work, why hide it? Let your colleagues know, and your team will grow better and stronger as a result.