In this edition:
- Why Your Broad Interests Are Holding You Back
- How to Visually Stand Out and Enhance your Personal Brand on Instagram
- Everything That’d Be Different if You Stopped Believing in a Linear Career Path
- Your UPS Deliveries May Soon Arrive in Electric Trucks
- This is How to Pitch Your Idea Like a Pixar Producer
Reminder: Join Me Online Next Week!
“Doing it all” is a trap.
You may think:
“My broad interest patterns make me more interesting”
or “My boundless energy and proof of productivity by doing everything in the department will surely capture attention and advance my career.”
But these assumptions are only partially true.
While these habits and characteristics might be valuable to your boss in the short term, there is a limited return for your future career traction.
When you are broadly focused and not specific enough regarding your distinctive value, it is difficult to break through or get noticed in the workplace or in your industry.
It’s up to you to develop your personal brand to help people remember you.
When your activities cover a broad spectrum of activities, Peter Sheahan suggests you hit “Sheahan’s Wall”.
Peter noticed people choose many different topics and tactics in an attempt to separate from the crowd, yet they cannot break through the wall. They boomerang back into a sea of noise.
For individuals and entrepreneurs, the solution is to pick one thing you are really good at, something that ignites your passion. Focus on that until you break through to the other side of recognition and trust.
You might think, “but I have many talents.”
However, focusing all your efforts on one topic results in breaking through workplace and market clutter.
Once you are the go-to person for one thing, you have established demand for your talents and services. People will remember you.
You will eventually be able to broaden your contributions, topics, and services due to the power of your individual brand and reputation.
And don’t forget to highlight the problem you solve with your unique brand.
What do you want to become known for, and what problem does that solve?
OK, I’ll go first. I want to be known for agility. The problem I solve is fear of change.