In this edition:
- At the Crossroads of Should and Must
- How to Create Your Personal Brand in 5 Steps
- How to Find More Time for Your Side Projects
- Grace Bonney on Design, Evolution and Serendipity
- Is This New Study the Final Nail for Open-Plan Offices?
- Why You Should Have a Catastrophe Journal
- Inspire. Be Inspired.
On April 8, 2014, Elle Luna, painter, writer, and textile artist wrote an article on Medium
that went viral.
It is called The Crossroads of Should and Must and has since become the title of her book and personal manifesto.
In a span of a few weeks, she had over quarter of a million views and it had been tweeted out to over 5 million people.
The beauty of this phrase—besides striking a chord of supreme relevance—is its simple meaning.
In her words,
“This is a story about two roads — Should and Must. It’s a pep talk for anyone who’s chosen Should for far too long — months, years, maybe a lifetime — and feels like it’s about time they gave Must a shot.”
Should is what you think you are supposed to do. What everyone else expects and wants you to do.
Must is your heart’s desire. It’s what you can’t not do (with caveats of course).
- Only if you had the time
- Only if you had the money
- Only if people won’t judge you for pursuing a dream
Spoiler Alert: There will never be a perfect time to follow what you must do.
But you can do it anyway.
That is what side projects are for.
You don’t have to risk your current job by walking away without a safety net, unless of course you are able to do that.
If you are seeking permission for what you must do, give it to yourself!