For the past 15 years, I've been working at the cutting edge of engaged audience development, first as a working journalist, and since then as trainer, consultant and lecturer.

Never had audience engagement been more important. The crisis in our politics means that journalism is more needed than ever before. And the Facebook apocalypse shows how foolish we were to devote so much of our development resources to a single platform. The industry needs to get smarter about how it engages readers - and it needs to do it now.

Every week, I'll be both collecting and analysing the best material out there about audience development and audience growth, to bring you what you need to do your job better. I hope you'll find it really useful.