Just when I was going to start separate newsletters for my different interests, I had an “aha moment”. Why would I need to do that? I will just keep mixing it up.
I was recently interviewed a few days after a Cognac chat that I lead with New York Women’s Culinary Alliance. During the interview the person on the other end of the phone said “you have so much going on”. I always find that to be a curious statement. Shouldn’t I have many things going on? I love pursing the things that make me happy and the opportunities that come my way.
Most people have many layers. One of the things that I’ve learned as an influencer is that people want to know the real you. I’ve had people who have followed me for years, because they love being on my ride with me. People really do want to know what you are eating, drinking, or watching. That’s not to say to bombard folks with 50 photos of the sandwich that you’re eating.
After you’ve established yourself in an area, it’s always good to expand a bit. You just might be surprised who in your community shares your other interests. For instance when we went on lock down, I started to post about my love of succulents. That’s how I found out so many people in the wine/spirit community were plant moms. Then there is my love of Shakespeare. Little did I know that other winos geek out on the bard like I do.
Long story short, show yourself. You are too important to hide the true YOU. By the way..you will have way more fun!
