View profile

Wine Marketing Weekly - Wine, Drugs & Energy drinks Issue #17

The Wine Business Advisor™
Wine Marketing Weekly - Wine, Drugs & Energy drinks Issue #17
By Mike & Roland • Issue #17 • View online
Just when you think that the wine industry couldn’t get more weird - along comes the multi Billion Rand global energy drink (& Cannabis) industry. Determined to delink high-altitude terroir and connect it with with a new type of high. Blurring moral lines. Shaking up what your momma taught you about wine. Challenging what hipsters will be drinking around the braai. Down a Cabernet at the marathon half-way house? Drink a joint? Flying high!

TOP 5 - WINE BUSINESS IN THE NEWS
Monster Energy Drinks could be spiked with Booze and Cannabis soon.
Energy drinks are kinda scary, what with the insane amounts of sugar, caffeine, and, um, side effects. So forgive me if I’m a little skeptical about Monster Beverage’s latest expansion into alcohol and cannabis beverages. Unlikely that we will see this around the braai anytime soon?
www.delish.com  •  Share
Fancy a Rosé-Flavored Energy Drink?
In news that literally nobody was expecting, a sports nutrition company just released a non-alcoholic, frosé rosé-flavoured energy drink. Perfectly colour-coordinated for the Blue Bulls?
vinepair.com  •  Share
Big Alcohol is pouring billions into the drinkable marijuana market — but is that how anybody wants to get high? Have you actually ever seen somebody drinking a cannabis drink? Will this fly in Stellenbosch?
www.theverge.com  •  Share
TWEET OF THE WEEK!
Free Range Wine
Looks like the official energy drink of @Coachella, but is truly a pleasurable juicy Zin-based #wine. @fictionwines http://t.co/TGVDsPml4n
VIDEO OF THE WEEK!
Cannabis energy drink with hemp seed extract
Cannabis energy drink with hemp seed extract
Did you enjoy this issue?
Mike & Roland

Insights, innovation, news, views and cutting-edge wine business trends from around the world. Visit our website to learn more about how Wine Business Advisors™ can help you maximise profits in your wine business.
www.winebusinessadvisors.co.za

In order to unsubscribe, click here.
If you were forwarded this newsletter and you like it, you can subscribe here.
Powered by Revue
Stellenbosch, South Africa