Wine Marketing Weekly - the targeting millennials issue #11

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The Wine Business Advisor™
Wine Marketing Weekly - the targeting millennials issue #11
By Mike & Roland • Issue #11 • View online
The world of wine marketing continues to explore & innovate. There is a pleasing new energy in the willingness to try new things. Everything is changing. The status quo evolves before our eyes. If you are reading this, then you are part of the 1% of wine marketers willing to lead rather than follow. Take risks, they will be rewarded by millennials demanding ‘fresh thinking for their drinking’. Millennials were for between 1981 and 1996 - did you know that? What are you doing about it?

TOP 5 - WINE BUSINESS IN THE NEWS
ALTERNATIVE PACKAGING: JAM CELLARS RELEASES BUTTER IN CANS.
VINDIGO BLUE WINE IS TAKING FRANCE BY STORM - DON'T DISMISS IT AS A JOKE!
RETHINKING CANNED WINE: IT IS NO LONGER A FAD, IT'S A $45 MILLION BUSINESS!
TIMES ARE CHANGING: DISNEYLAND TO SELL WINE FOR THE FIRST TIME IN ITS 63-YEAR HISTORY
CELEB WINE LAUNCH VIDEO OF THE WEEK!
Curtis “50 Cent” Jackson Pops A Bottle Of Pink Champagne  - CONAN on TBS
Curtis “50 Cent” Jackson Pops A Bottle Of Pink Champagne - CONAN on TBS
Next week: we focus on artisanal and luxury wine marketing. Stay tuned.
Did you enjoy this issue?
Mike & Roland

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