The world of wine marketing continues to explore & innovate. There is a pleasing new energy in the willingness to try new things. Everything is changing. The status quo evolves before our eyes. If you are reading this, then you are part of the 1% of wine marketers willing to lead rather than follow. Take risks, they will be rewarded by millennials demanding ‘fresh thinking for their drinking’. Millennials were for between 1981 and 1996 - did you know that? What are you doing about it?