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Wine Marketing Weekly - The Rosé Beer Issue #18

The Wine Business Advisor™
Wine Marketing Weekly - The Rosé Beer Issue #18
By Mike & Roland • Issue #18 • View online
Could it be true? Last week we spoke about the merging of interests between wine and cannabis. But now wine and beer? Is beer really jumping onto the rosé wagon. A beer/wine hybrid? What would the French say? “It’s the use of grapes as a fermentable to produce a beer.” said Adam Avery, founder and CEO of his eponymous Colorado brewery. “That doesn’t mean breweries have begun making wine and are blending in a drop of beer to make rosé beer - grapes can only be 49% of the fermentables to still be classified as a brew.” Is it time for the wine industry to fight back? How about a Cabernet Black Label, Chardonnay IPA or Stella Ardèche? What about Pinotage beer? Oh, Beyers Truter did it already. Enjoy.

ROSÉ BEER IS THE HOT NEW BREWING TREND!
ROSÉ BEER TWEET OF THE WEEK!
Rolling Stone
Guns N' Roses have agreed to settle a trademark lawsuit against the brewery that sold Guns 'N' Rosé beer https://t.co/r7d0tzaHhc https://t.co/OWl0svz53A
Did you enjoy this issue?
Mike & Roland

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