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Wine Marketing Weekly - The Generation Z Issue #19

The Wine Business Advisor™
Wine Marketing Weekly - The Generation Z Issue #19
By Mike & Roland • Issue #19 • View online
While many wine marketers have been focusing on selling wine to Millennials, more than 20 million Generation Z consumers have reached legal drinking age since 2016 - and the new generation is not going away - its picking up speed. Dubbed the anti-Millenials, Generation Z has a radically different relationship with alcohol. Read on to learn more and to start preparing your new marketing strategy.

TOP 5 - GENERATION Z IN THE NEWS
HOW TO MARKET WINE TO GENERATION Z
TWEET OF THE WEEK!
The Economist
Generation Z is generally less hedonistic and better behaved than millennials https://t.co/eb6LkCFDPS https://t.co/RFi9daD7Zl
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Mike & Roland

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