It is 24 years since Michael Fridjhon wrote in Wine Magazine that the South African market was too small to provide opportunities for wine investment (Fridjhon,1994). Asked whether that is still the case in 2011, Fridjhon replied that it is;
‘There is insufficient demand, lack of agreement on what would be the icons, concerns over quality of storage and no real transactional environment’ (Fridjhon, 2011).
The Business Day article below was published in January 2016. The times - they are changing.