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Wine Marketing Weekly - The Changing Luxury Issue #12

The Wine Business Advisor™
Wine Marketing Weekly - The Changing Luxury Issue #12
By Mike & Roland • Issue #12 • View online
This week we delve into the concept of wine as a luxury product. Can a consumable beverage be sufficiently tangible to attain luxury status? Why do we communicate the artisanal constructs of a hand-made product so badly? What about the experience of purchasing, receiving and storing your wine? The interaction with the consumer and the overall experience all contributes to the brand perception. Welcome back wine marketeers.

TOP 5 - LUXURY WINE BUSINESS IN THE NEWS
OLD WORLD LUXURY:  THE MOST IMPORTANT LUXURY WINE BRAND IN THE WORLD?
THE FUTURE OF LUXURY: THE MAN ON A MISSION TO SAVE EUROPE’S ARTISANAL SKILLS
THE FUTURE OF LUXURY? GETTING TO KNOW YOUR SHOEMAKER ... OR WINEMAKER
NEXT WEEK?
We take a close look at the rarefied world of fine wine investments and the launch of two new domestic investment funds. Is the time right for South Africa wine investment?
Did you enjoy this issue?
Mike & Roland

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