View profile

Wine Marketing Weekly - The Artificial Winetelligence Issue #15

The Wine Business Advisor™
Wine Marketing Weekly - The Artificial Winetelligence Issue #15
By Mike & Roland • Issue #15 • View online
Artificial intelligence, augmented reality, driverless cars, deep-learning algorithms and autonomous winemaking are changing the world of wine as we speak, but few wine marketers have really started positioning themselves for this brave new world. Take 10 minutes to delve into this newsletter; watch the clips and read about radical and breath-taking innovation which is refining the world of wine-marketing. C'mon South Africa - the time to pay attention is now!

WINE & ARTIFICIAL INTELLIGENCE - THE NEWS
AWESOMENESS! GOODBYE BEER GOGGLES. HELLO, WINE GOGGLES!
Winemakers are turning to augmented and virtual reality to attract a new generation of customers. These are exciting tools to broaden their audiences and brands worldwide. And consumers can now savour a fine drink while also experiencing a slice of nature, history or a virtual vineyard visit.
www.ozy.com  •  Share
EXPERIMENTING WITH AUGMENTED REALITY FOR WINE: PAST, PRESENT & FUTURE
AR creates the unique opportunity for a wine producer to deliver a deeply engaging brand experience directly to consumers in a fun and entertaining manner, while also connecting at both the point of purchase and at home. With Treasury, Gallo, and other wine producers launching their own augmented reality wine apps, it’s worth reviewing the evolution of this digital marketing tactic within the wine industry and what to expect in the future.
medium.com  •  Share
WATCH: 'LIVING' WINE LABELS ALREADY EXIST
For as long as the internet has existed, so has the ambition to demystify wine by using technology to provide automatic, useful wine advice. Now, everything is changing as technology strives to recommend the best wine - for you. Will AI make wine journalism or wine recommendation redundant?
www.jancisrobinson.com  •  Share
By 2022, fifth-generation (5G) wireless technology will be fully implemented. This will enable autonomous cars to function all over the world in a move which is going to affect the wine business in multiple ways. It will not only transform the way tourists see wineries, but are also likely to revolutionise the way wine is delivered and the way wine country tourism destinations are chosen and visited by tourists. What are you doing in your South African winery to prepare?
www.wine-searcher.com  •  Share
AI and machine learning can be implemented at nearly every stage of the winemaking process — from monitoring vineyards to increasing production efficiency to predicting the quality of wines. If you think it is not going to impact your business, think again.
vonvino.com  •  Share
WATCH: THE '19 CRIMES' TALKING WINE LABEL
Did you enjoy this issue?
Mike & Roland

Insights, innovation, news, views and cutting-edge wine business trends from around the world. Visit our website to learn more about how Wine Business Advisors™ can help you maximise profits in your wine business.
www.winebusinessadvisors.co.za

In order to unsubscribe, click here.
If you were forwarded this newsletter and you like it, you can subscribe here.
Powered by Revue
Stellenbosch, South Africa