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Wine Business Advisors - The Memorable Brand Experience issue #23

The Wine Business Advisor™
Wine Business Advisors - The Memorable Brand Experience issue #23
By Mike & Roland • Issue #23 • View online
Howzit Wine Guru,
Below is an awesome article on creating value in your brand and why the consumer experience is key. Make sure that you read it! Insight: brands that “don’t create extreme value will be the first to go.” Now is the time to audit your brand. How do your customers experience your brand? Are you managing every touch-point to provide a memorable experience?
“If there’s no memorable experience, then there’s no value. And if there’s no value, then there’s no distinct value creation, which means no loyalty or buzz.” 
When consumers start spending again, they’ll be much more discerning. Your brand must deliver a memorable consumer experience.
Wine Guru - do you need some advice?

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Mike & Roland

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