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Wine Business Advisor - The Lady Penguin Issue #22

The Wine Business Advisor™
Wine Business Advisor - The Lady Penguin Issue #22
By Mike & Roland • Issue #22 • View online
Hi Wine Marketer, (or Nǐ hǎo 你好 Wine Marketer in Mandarin)
The Chinese wine market is a massive enigma to most wine marketers, but is quickly becoming the most lucrative wine market in the world and simply cannot be ignored. Chinese marketing channels are quite unlike anything ever experienced in the West. Social media channels like Wechat, Sina Weibo as well as DouYin, a snap-chat like video sharing app are massive. Taming the Dragon takes digital insight and Chinese experience. So, here is a little insight into ‘Little Penguin’. How is your wine brand going to take advantage of the rise and rise of China?
Do you need advice?

Meet Wang Shenghan, better known as Lady Penguin.
Meet Wang Shenghan, better known as Lady Penguin.
Did you enjoy this issue?
Mike & Roland

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