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What Did Amazon Do This Week? - May 12th

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WDADTW is the newsletter that even Amazon execs read to keep up with the world of Amazon. Let me know
 
May 12 · Issue #13 · View online
What Did Amazon Do This Week?
WDADTW is the newsletter that even Amazon execs read to keep up with the world of Amazon. Let me know how you think it can be improved, simply hit reply or email me here.

Bezos Shoots For The Moon, Scores PR Goal
Blue Origin, Jeff Bezos’s space company, announced plans to send an unmanned spaceship to the moon that is roughly the size of a house. The craft is known as ‘Blue Moon’ and has been under wraps for three years. The size of the craft means that larger items and infrastructure can be transported and used when there. Bezos told the attendees in Washington DC that he plans to have astronauts back on the moon by 2024 saying; “It’s time to go back to the moon, this time to stay.” Blue Origin is developing this for short space tourism trips and other projects that will involve 'space contracts’. Bezos’s larger vision for space has been made clear in previous announcements; the world’s richest man wants people living and working in space. Bezos specifically called out two issues he is focused on educing launch costs and using resources already in space (referring to water).
Full replay of the event is here.
SO WHAT?
  • Space is a big deal that may just be critical thanks to global warming. To date, 550 people have made it up to space but that will change in the decades to come.
  • Strategically speaking, space can be hard to get your head around because the possibilities are so vast. Bezos is planning for colonisation but Space tourism will happen much earlier. While only likely for the rich for the next decade or so, prices will come down and even before that there are opportunities to get involved. For some context, the International Space Station cost $209 billion.
  • From SpaceX (Elon Musk) to Virgin Galactic there are more than 15 bodies that are making this a real space race. Opportunities for thought-leadership and first-mover status are out there.
Need a bespoke/full strategy on Amazon? Hit reply and let us know.
Woody Allen film (dropped by Amazon Studios) will get EU distribution. ···Amazon wants to pay the New York Times and BuzzFeed to expand so it can reach more shoppers outside the US. ··· Amazon was accused of taking down Indie filmmakers content if it performs badly without warning.
Amazon will no longer sell toxic jewellery and school supplies to children. ··· Amazon admitted its sellers are being targeted by an extensive fraud campaign. ··· Amazon Prime’s one-day shipping is already rolling out (and could handle 72% of the US population already). ··· Morrisons is free to deepen its relationship with Amazon after recent big-name food-merger failed. ··· Amazon mistakenly pulled ads that had religious content. ··· Amazon’s biometric storage for police departments came under fire again (this time in the UK). ··· Amazon shipping surcharges have hit the UK. ··· Amazon pulled/changed an advert that depicted pigs being mistreated. ··· Amazon will enable carriers to call US consumers via an Amazon customer phone number anonymization service (useful for better deliveries). ··· Amazon has launched a lending service in China called ‘Lending Referral Program’. ··· Amazon launched ’The Drop’ a private label range of clothing for women containing jeans and tops. ··· Amazon also launched these private labels; 'Amazing Baby’ (swaddles and bibs), 'Eclipse Photo Group’ (camera accessories), 'Elvira’ (grow lamps), 'Highland Village Reserve’ (coffee), 'HomePop’ (furniture), 'Lutrovita’ (vitamins), 'Morgenhaan’ (measuring cups), 'Panvbo’ (socks), 'Staraxy’ (raincoats), 'Texas Linen Co’ (bed sheets) and 'Tunter’ (phone accessories). ··· Amazon is ditching their DSP package-delivery service to Merchants. ··· Amazon has changed the buyer-seller communication system (sellers now have templates). ··· Amazon’s SMB Impact Report is out (PDF). ··· ’Death by Amazon’ gauge will help expose gulf between ETF’s. ··· Amazon’s ad revenue is growing slower than before. ··· Amazon wants to get into the video ad market in a big way according to leaked pitch deck. ··· Amazon’s attribution tool is in beta and in the wild. ··· Amazon opened it’s first Go store in NYC (with cash payment option).
Amazon’s Alexa for Kids devices were found to be keeping data even after parents delete it. ··· Amazon announced plans to backtrack on AWS S3 changes that will make it easier for countries to censor the internet according to detractors. ··· Amazon’s Blink XT2 camera is cheaper than the original. ··· Alexa is now hands-free on every Window’s 10 device. ··· Alexa is now compatible +60,000 smart home devices, up from 20,000 in September 2018. ··· SAP has partnered with Amazon on a cloud project. ··· Amazon Alexa Skill Blueprints are now available in India.
Amazon Freight has launched its digital freight brokerage program undercutting prices between 26% and 33%. ··· Amazon is being sued for its alleged treatment of pregnant and muslim workers. ··· Amazon has selected an official packaging supplier for Israel. ··· Amazon named employer of the year by Veterans business awards. ··· Amazon is speaking with striking workers in Poland. ··· Amazon Australia launches ’Camp Amazon’, a $150k STEM program for 100 students. ··· Amazon launched a female-tech focused AWS campaign to get more women into tech. ··· Nashville has approved incentives for Amazon. ··· Report alleges two DOD members of staff were offered jobs at Amazon.com in return for favourable terms. ··· Executives will break ground on Prime Air cargo hub next week. ··· Non-compete limits for $100k and up employees that Amazon requested have been signed into law in Seattle. ··· Louisiana is the first state to have an Amazon-branded cloud computing degree.
— Amazon has been accused of destroying goods and having unfair pricing for storage by an undercover operation. [Daily Mail]
— Amazon’s reach across the internet is bigger than retail, here’s how big. [The Verge]
— This Law student has a novel theory about Amazon’s power. [NY Mag]
— Over 40% of Amazon Sellers are based in China. [PC Mag]
— Kohl’s made a smart move by being the returns arm of Amazon. [eMarketer]
— Uber wants be thought of like Amazon, per Uber. [Vanity Fair]
— Amazon and Google are level pegging the voice speaker market. [Advanced Computing]
— Amazon has topped the ‘Consumer Relevancy Index’ for 2019. [Transform Magazine]
— This PDF playbook for Amazon Prime Day is worth your time. [Feedvisor]
THE NUMBERS
SHARE PRICE = $1,889.98 ··· CHANGE = -9.89 (-0.52 %) ··· MARKET CAP = $930,497.21 B.
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