Context is everything when it comes to Amazon or you can fall down a hole of thinking that the company simply controls everything. Amazon is powerful but the company still has plenty to do in different industries and competition is increasing every day. Bloomberg’s data viz team have been hard at work this week to explain it all. With less than 10% of the entire US Retail market compared to eBay (6.8%), Walmart (4.0%) and Apple (3.8%). The same cannot be said in other areas, Amazon has a strangle hold in several industries including cloud storage (32%), e-books (88.9%), e-readers (83.6%), physical books (42%). Amazon already has 7.5% of the consumer electronic market with its own brand electronics. Bloomberg
’s story ends with Walmart scale/reach numbers Amazon will use when regulators come to break it up. With +100 million Prime members across the globe, Amazon remains a force to reckoned with but it does not have the devices that Apple does. Alexa may yet develop into a secret seller but consumers aren’t adopting that behaviour as Amazon (and retailers) would like. Other news that won’t hurt the stock price, only 3% of Millennials don’t
use Amazon. Amazon’s power is, perhaps, as Bloomberg misses the speed and intensity which the company experiments and stops doing things. Despite several failures, Amazon isn’t a company that keeps making mistakes, that’s a powerful tool when competitors and whole cities are coming for you.