Amazon had a busy week as the dust finally settles on NY HQ2 fiasco. After deciding to stop selling Dash buttons, the cardbox abuser announced the Prime members could designate an ‘Amazon Day’ as a way to minimise the amount of cardboard that Amazon uses.
In a beautiful operational win-win for Amazon, the move not only makes them look like the company cares about the environment, but they also get to make more economically sensible deliveries rather than the planet killing 'whenever you like’ ones. To give Amazon the credit it deserves is has a 'goal’ of making 50% of all shipments net zero by 2030. The move is also a beautiful example of branding a thing that is important to a person - 'it’s Amazon day!’.
Perhaps the most significant news was the announcement of ’Project Zero’
, the invite-only program that will let brands autonomously flag and remove counterfeit listings of their products from Amazon. Amazon needs to cut down on fake listings if it wants more brand ad dollars (and it really does like those).