Amazon’s Prime Day is no-where near as big as Singles Day in China (+$30 billion in 24-hours) but it does cause a commotion every year thanks to the marketing machine behind Amazon and the deals it offers people. This year is no different except Amazon are having not one but two (!) days of Prime deals (July 15-16) for Prime DAY (!) oh, and a whole month of offers that dribble out early just to ensure people write about you. Offering over a million items at a reduced price - including a lot of Alexa-products (look out for that number in any results reported), Prime Day sales are a closely guarded secret but last year Amazon did say that the company sold over 100 million items and added double-digit new Prime subscribers, the real point of Prime Day versus just shifting old inventory. Keep an eye out for Amazon +650 own-brand labels/exclusive brands to date) and see how much (or little) Amazon pushes them this year - the number available has exponentially increased this year. 2019 should prove a bumper year for Prime Day as people strategically purchase for holidays, birthdays and other occasions as money gets tighter and the dreaded R-word (recession) is increasing in frequency on both sides of the Atlantic.
- Think business. Use Amazon Prime Day to your advantage for your business. Huge savings could be made if the right products are on offer. Keep this link handy for business-only offers products. (Prime Membership needed)
- Start your own Prime Day activity and think beyond discounts. Shopping behaviours are changing with these ‘mega-day’ opportunities. Website changes and price-matching reinforcement statements may be worth reviewing too. Promote early, use direct methods to contact consumers - piggybacking on Prime Day is possible - or you could buy ads…
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