25 years ago Amazon started as a humble venture. Two and a half decades on Amazon is one of the most important companies out there not just for its valuation but the company’s potential to mess you and industries up with a sneeze. While many scramble to keep up with distribution changes, Amazon keeps on trucking and while you may not like them, you have to admire the milestone the company has achieved and the future senior execs are adamant on building. What do the next 25 years hold for Amazon? Quite possibly a trip to Mars, if Bezos has anything to do with it but the company has more pressing issues on its hands like regulators stopping startup funding (Deliveroo this week), antitrust allegations, technology ethics PR issues, growth expectations and a competitor set that’s keeping them out of countries and making large areas untenable. The next 25 are unlikely to be as slow for Amazon but they are not plain sailing either.
- Whenever you think Amazon, think long-term. It was only in 2015 that Amazon really began to take off and outshine competitors. While plays come thick and fast, few things are rarely for short-term gain. Amazon isn’t in the short-term win game. Bezos is reportedly only ever thinking a minimum of three years out.
- Thinking about how Amazon go to where it is, isn’t a bad shout. From ruthless hiring/firing to a focus on automation, the other big learning is the consideration of ideas. The one hour meetings where the first 20 minutes is about contemplation and reading mini reports is something that is foreign to most if not all other businesses. Try and implement something like this for six months.
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