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What Did Amazon Do This Week? - July 21st

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WDADTW is the newsletter that Amazon execs read to keep up with the world of Amazon (33% of subscribe
 
July 21 · Issue #22 · View online
What Did Amazon Do This Week?
WDADTW is the newsletter that Amazon execs read to keep up with the world of Amazon (33% of subscribers - July ‘19). Let me know how you think it can be improved, simply hit reply or email me here.

SOURCE: MarketingLand
PRIME DAY PROBED...AND PROBES
So the megafest of Prime ‘Day’ came and went making more money for Amazon than Black Friday and Cyber Monday combined per Amazon. How much exactly, Amazon doesn’t say but they do say that they sold +175m items (up from 100m in 2018). Put another way, estimates put revenue at more than twice what Amazon paid for Ring, TWITCH, Zappios and PillPack combined or half a whole Whole Foods. US-folks bought a ton, as expected; 100,000 lunchboxes, 100,000 laptops, 200,000 TVs, one million headphones, 350,000 luxury beauty products, 400,000 pet products, 650,000 household cleaning supplies, and more than one million toys. Showing climate issues and oral going on over the pond, 200,000 LifeStraw Personal Water Filters and 150,000 Crest 3D White Professional Effects Whitestrips Kits were also purchased. Want to see what else sold the most in your country? Amazon made you a list.
Just as the Amazon evangelist got on stage to wax lyrical (and share exactly nothing) on stage at Unbound in London, Amazon was being handed notice of an antitrust case brought by the EU regarding competitive practices. Unlikely to be unexpected but likely to make more than a couple of people flinch over at Amazon towers because the EU means Margaret Vestager and she can empty wallets. Ask Google. Watch this case closely - it’s going to scare a lot of people.

SO WHAT?

  • Prime Day isn’t over. Amazon recommends the following the following targeting strategies for your Sponsored ads during 'lead-out’: manual product attribute targeting for your ASIN brand, and category keywords, automatic targeting for your close and loose match keywords, automatic targeting for your substitute and complementary products.
  • Use Prime Day data as a yardstick on what to focus on and what not focus on moving forward.
  • Watch the EU case closely, it is one of the most powerful entities for refocusing and curtailing big tech currently available.
Need a bespoke/full strategy on Amazon? Hit reply and let us know.
Amazon released more cast details about the anticipated ‘Carnival Row’ at ComicCon. ··· Amazon’s revival 'Expanse’ has made it to a season four. ··· Amazon’s 'The Boys’ has already been renewed for a second season (before a single episode has been seen by anyone.) ··· Ran into trouble with book publishers over ’Audible Captions’, they are concerned the machine learning feature infringes on rights. ··· Amazon won the rights to flog Jack Reacher to death on TV too. ··· Amazon has bought a second soccer documentary. ··· Amazon’s 'Marvellous Mrs Maisel’ garnered 20 Emmy nominations this week. ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ··· ···
Some of Amazon’s workforce protested over working conditions. ··· Amazon is finally warning customers about counterfeit vitamins. ··· Amazon’s new third-party seller policies came into force this week. ··· Ran into political pressure to sell gay conversion therapy books. ··· Amazon is hiring a ‘stealth advertising’ engineering team. ··· A Prime Day glitch meant thousands of dollars worth of camera equipment went for hundreds of dollars instead.  ··· Amazon added 79 own-brands/private labels: 711TEK (knee sleeves), Addey Supply Company (leather bags), AIIT SHOES (women’s formal shoes), Amoolo (drill bits), Aodh (phone accessories), Aposhion (bathroom hardware), APPROVED by me (women’s tops and pants), Artisans Village (mugs), AULIV (leather wallets), Basic Model (women’s blouses and dresses), Beuhouz (lighting), Brand Attic (UK-only) (men’s shirts), Charis Allure (women’s blazers and skirts), CiBest (projectors), Coana – (women’s swimear), Cocoa K’Choo (chocolate), Color&Geometry (rugs) Custer’s Night (women’s activewear), Deegotech (backpacks), Dreamour (women’s sleepwear), Dsource (socks), Easyvibe (men’s casual clothing), EmeTerm (motion sickness wristbands), esstive (women’s sweatshirts and jackets), Forcool (socks), Forestgrow (bags), GreenIVe (oils and lotions), HAEOF (women’s swimear), Hissox (socks), Hugitout (jewelry), Inskentin  (men’s underwear), Janmid  (men’s and women’s clothing), Keyli (leather bags), Kirundo (women’s clothing), Leather Centric (leather wallets and bags), Louis Pelle (leather wallets), Luxrio (men’s blazers), Made For You by BIC (razors), Mayde (home and beauty accessories), Mealiya (women’s swimwear), MKPCW (children’s travel packs), Modone (pet accessories), Moyabo (women’s tops and dresses), Neo Fresh (linens), Neomonte (leather wallets), NJ19 (men’s outerwear), NuSole (insoles and foot care), Nutriblox (dietary supplements), OlarHike (hiking gear), Omystyle (fashion and bedding accessories), Otto Angelino  (cosmetics bags), Ousipps (hats), Packfun (trail cameras), PondVue Botanicals  (dietary supplements), Prime Series (nutritional supplements), RAWJUVENATE (dietary supplements), Salem Master (locks), Shaftesbury London (men’s dress shirts), Shoeslocker (shoes), SuMade (socks), Taydey  (women’s clothing), Tobfis (men’s shoes), TOL (leather journals and bags), Treatlife (smart lighting), Umickoo (cosmetics products), Unacoo (children’s clothing), Unjean (UK-only) (women’s denim), Uvan Art (women’s clothing and jewelry), Veken (heating pads), Vitaltyextracts (jewelry), Winonly (locks and audio accessories), Wise Owl Accessories (leather wallets), Woven St (rugs), Yamma (women’s swimwear), Yome (various electronics), Yuppie (UK-only) (sunglasses and accessories), Zahra (incense), ZKHOECR (women’s clothing), Zooler Global (leather bags and wallets).
Orlando Police Department has (once again) dumps Amazon’s facial recognition software, Rekognition. because it doesn’t work properly. ··· Pro Football Focus selects AWS as their provider.
Some Amazon workers are striking on Prime Day. ··· Amazon was handed an anti-trust lawsuit by the EU. ··· Amazon will hire 250 people in Liverpool. ··· Amazon is fighting a legal battle to get patient data for PillPack. ··· Amazon settled marketplace term issue with German watchdog. ··· Trump may intervene with Amazon/Microsoft pentagon issue. ··· Amazon is allegedly interested in buying the national postal service of Brazil. ··· Amazon is changing the way it packs products. ··· Amazon will now give UK scooter buyers warnings after a YouTuber died. ··· A new distribution centre is being added to Richmond, Virginia. ··· An Amazon plane had serious issues after landing. ··· Amazon is adding 600 workers in Spain. ··· Amazon settled with German watchdog and now must only kick off sellers with 30 day notice and reason.
— Amazon is getting sellers away from own brand from as little as $10k. [WSJ]
— Searches to cancel Prime subscription spiked 18x normal on Prime Day. [Bloomberg]
— What Amazon thinks you’re worth. [The Atlantic]
— What to look for in Amazon’s Q3 Earnings. [IG]
— How Amazon Go became the company’s most ambitious project. [Bloomberg]
— How Amazon woo’s DTC brands. [ModernRetail]
— Amazon wants to kill Sonos and Apple’s HomePod. [T3]
— The Ugly truth about Amazon Beauty. [PC Mag]
— Boycotting Amazon? Here’s everything you’ll lose. [QZ]
— This map shows which police forces use Amazon’s Ring device. [CNET]
— How gaming is driving cloud adoption. [Fortune]
— The three personas of Prime members. [Tinuti]
THE NUMBERS
SHARE PRICE = $1,964.52 ··· CHANGE = -13.38 (-0.68 %) ··· MARKET CAP = $967,195.62. B
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