It’s 2019 so of course you can now bet on whether Amazon will go down
because people need 40% off a Simba mattress. Prime Day - now ’vital
’ to Amazon (it’s not - important but not vital) - is making warehouse workers anxiety today and tomorrow and is also expected to rake in a serious amount of cash for Amazon. The big news this week was a poorly timed piece about the NHS
partnership Amazon Alexa is part of. Demonstrating that Alexa can read website information out to people, many experts are worried about the data this will give Amazon (and partners…). Not just the data but what is done with it, will it be sold, where it is stored…you get the drift. An insurance company’s windfall, Amazon’s smart move is reminiscent of a Black Mirror episode.
Beyond this, Amazon had a pretty quiet week. While the Taylor Swift concert wasn’t a roaring success externally at least
, Amazon again demonstrates what a focused strategy looks like around Prime Day. Spends seem big but not overly crazy, the right horns are being tooted and partnership cards played. Time will tell if we all agreed not to log on and side with the workers
who decided to strike on Prime Day. If you do decide to buy, here’s what to avoid
- Don’t forget to use the affiliate conversion data you can get to inform future strategies. Editorially, it can tell you what to speak about more or less.
- Prime Day is also a good opportunity to show your good side, there’s not a lot of that about this year so far…
- Think about how you can use Alexa, is there a partnership to be had with a service or brand?
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