Help me help you. I don’t want to end up in your spam folder or if you have gmail, your promotions folder. This is where the most annoying emails go and decidedly not where I want to find myself. You can fix this by adding firstname.lastname@example.org to your address book. Or, in gmail, just drag this from the promotions tab to the primary tab. If it asks you to do this for future emails from me, say yes.