The Startup Weekly returns

HEY! So we've been AWOL for a while - Abhishek had been travelling, and Ishaanee is currently recover
The Startup Weekly by Abhishek and Ishaanee
The Startup Weekly returns

So we’ve been AWOL for a while - Abhishek had been travelling, and Ishaanee is currently recovering from a dislocated wrist.

With a New Year, we’ve got some new stuff lined up for you in the coming weeks. Keep yourself updated with this space, and spread the word that we’re back! 

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Good Reads
The equity split between founders, early stage employees and advisors is always a tricky one to navigate through. This short piece throws some light on it, which we hope should help you. We also have an excel template that could help - drop us a line if you want to check it out.
With rapidly decreasing attention spans, its critical that you grab a users attention as soon as possible, and connect to her beyond a superficial level. Product descriptions are but one touch point across platforms that users interact with. This is a good read on how to get them right and design them so they are (super) effective in selling your product to your target audience.  •  Share
A great piece by Andy (Mattermark) on how to give better and more actionable feedback. Is something we constantly need reminders about too. Must read if you’re a part of a team, building one, managing one - basically read this.  •  Share
Grab this
50p - the payments conference

The Indian economy witnessed turmoil and transition in 2016 - launch of UPI, followed by demonetization.  This left everyone with a plethora of unanswered questions. HasGeek is organising 50p, the new payments conference to help you:

Venue: MLR convention center, Bangalore
Date: 24th and 25th January 2017.

Psst. - 10% discount for Startup Weekly subscribers!

Video marketing tool that records, edits, tracks, and publishes videos.
Pros: Live video marketing statistics; Allows creation of timed events in and around videos; Create video pages using drag-and-drop; Embeded buy now, opt in forms and CTA's directly into videos; Easy video conversion; Auto buffer and auto play; Password protect videos.
Cons: Slightly heavy on the pocket.
Aggy's Pick
I’ve often been asked why we didn’t choose to start an incubator, to build on the vision Bold Kiln is based on.
This article touches upon some of the thoughts that crossed our minds back then.
With the barrage of incubators & incubator-esque models in the Indian ecosystem - I thought this an opportune time to share how/why incubators sometimes lose their way in search of equity.
About us
Abhishek and Ishaanee curate this journal. If you have any queries or suggestions, write to us!
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