Story time..

We decided to move away from our regular actionable series and take you through some stories this wee
The Startup Weekly by Abhishek and Ishaanee
Story time..
We decided to move away from our regular actionable series and take you through some stories this week - check out below. 

And again, show us some love, c'mon, there’s so much thought and energy in every issue of this Journal - Tweet and share on Faceboook

Stories
A podcast with Andrew Mason, CEO / Cofounder - Groupon, talks about how the company dealt with competition and users. 54 minutes taking you through the struggles - weird users, layoffs, investor pressures, random campaigns, effective campaigns, marketing, and so on. 

We advise you to listen to this - this is the Groupon story.

Also, follow Aaron Harris of the Startup School Radio, from Y Combinator - more from some founders with interesting stories.    
You’ll love this. Haven’t met a single person who hasn’t.
Content
Growth can be tricky if content is your tool. Every piece curated or created must show clarity of thought, and you need to be persistent.

This read takes you through the 5 Ws and 1 H, and some direct tips on how to grab more eyeballs with long lasting effect - read on. 
101 templates - 13 categories - cold calls, opening lines, subjects, and all the tricky stuff.  
Aggy's Pick
I’m a huge believe in hiring good people, training the daylights out of them to be better than you yourself ever could, and then getting the fuck out of their way.
Unfortunately - today I’m still quite in and part of, the way.
I digress - this is a fantastic read on this particular style of leadership - that I do espouse, believe in, and aspire to. To be working on the business, rather than in it.
If you’re running a business - I strongly recommend reading this.
About us
So we’re Abhishek and Ishaanee, from Bold Kiln, curating this journal for founders and startup teams, to help them grow personally and professionally.
Let us know what you think of this week’s edition - leave a message
The Startup Weekly by Abhishek and Ishaanee
Curated reading list to help you grow professionally and, personally as you build a startup.
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