August, week 2

Hi guys, we have changed the way our Journal looks - added a lot more for you to check out - startups
The Startup Weekly by Abhishek and Ishaanee
August, week 2
Hi guys, we have changed the way our Journal looks - added a lot more for you to check out - startups, tools, and even people you would want to hire! 

Make our day, share the word on Twitter and Facebook - we’ve been picking up some really relevant and awesome stuff! :)

Good Reads
Business model innovations, and what an Investor draws from each
With a shift in the nature of businesses, there is a need to understand which model will work, and which will not. A series read - this is an investor’s take on customer acquisition cost versus the lifetime value of the customer - because if you’re spending too high to acquire, and fail to recover within a year, you’ll probably end up burning in the long run, more than you need to. 

Go on till the end to figure what David Skok picks from 5 different business models - Read on.. 
Micro-traction
We’ve pick up this read for businesses which are a few months old and trying to raise.

Micro-traction has three essentials you need to track - a growth trajectory to show where you believe you’re heading, identification of the potential users, and a marketing framework that you have been following to market the product - each of these are pointers indicating where you and your product are heading - an extrapolation for investors.

No matter what stage of the business you’re at, you should definitely take note of this article - straight from an investor’s mouth. Read on..
Short and sharp - Twilio for you. Read on..
“If things are not failing, you are not innovating enough.” -Elon Musk
Tool
A prototyping tool to help you refine your products, with your team.

Pros: Time saving widget libraries, grids, guides and keyboard shortcuts; Coding free interactive HTML website wireframe or UI mockup; Useful for getting feedback from users; Goes beyond basic links; Good for static, low-fidelity prototypes as well.
Cons: Difficulties using the interface; Annotations; Files may become complex to work with; Diagramming tools are limited; Designing for mobile, not so straightforward; Code is not reusable.
Startup
Investments made smooth + easy. They also optimise & rebalance your portfolio for you. 

Check out Wealthy.
“If you’re going through hell, keep going.” –Winston Churchill
Aggy's Pick
Speed of execution is a mind-set, and goes far beyond just product / development.
I deal with individuals, founders, employees, candidates … some of whom I see having this inherent attitude, and some not. It’s a phenomenal quality to have, and when built into the DNA of a company, can be pivotal in building organisational velocity.
Make decisions fast. Execute on them faster.
Candidate
Meet Sharangdev
A fresher with a flair in Operations/ Marketing/ Finance roles, Sharangdev is a 2016 graduate. He is adept at structuring plans and efficiently seeing them through, so he’d be a good fit in the Operations team. He also has some experience in Marketing and Operations - provided growth to a product by heading the marketing team (more on this in his CV). Being a finance grad, he has the technical know-how as well to work with Finance teams.

He can be reached at sharangdev.mohta@gmail.com and his CV is here
About us
So we’re Abhishek and Ishaanee, from Bold Kiln, curating this journal for founders and startup teams, to help them grow personally and professionally.
Let us know what you think of this week’s edition - leave a message. :)
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The Startup Weekly by Abhishek and Ishaanee
Curated reading list to help you grow professionally and, personally as you build a startup.
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