A new colour.

We recently launched THE DIGEST LITE - the lightest startup news app on Android, covering news from t
The Startup Weekly by Abhishek and Ishaanee
A new colour.
We recently launched THE DIGEST LITE - the lightest startup news app on Android, covering news from the Indian startup ecosystem. CLICK HERE TO DOWNLOAD! 

Help us reach other founders and startups - tweet about us, pretty please?!

Good Reads
Rookie mistakes are definitely annoying, yes. This read is an attempt to capture the design mistakes made in the creation of one app, so all of us can hopefully learn from them. 

One key point to be noted is the variance in user behaviour, when you make changes in your product, with respect to design, or even otherwise. There’s actually a lot that can be picked up from such change itself. 

Read on..

[Psst. - This article was written by one of our previous curators - Jitha. More from him, right here.]
An hour of this email marketing session to help you with types of campaigns, conversions and retentions, triggers and turn-offs, plugins and tools, structuring and content, along with strategies, tips, and rules. 

This a must for most early stage startups and teams - don’t skip even if you aren’t one. 

Read on.. 
A sales deck should clearly explain the value the product holds. In this analysis of Zuora’s deck, the author breaks down the presentation into smaller parts, explaining the importance of proper structuring of the deck. 
 
Sales teams, this is stuff you don’t want to skip. Also, check the comments, some of them have add-ons to this read. 

Read on.. 
"You can’t learn in school what the world is going to do next year." - Henry Ford
Tool
Create product demos (videos) with this tool.
Pros: Customised videos based on company’s specifications/project brief; all videos include script, storyboard, animation, voiceover, and sound design; 50% of the fee is paid upfront and the rest after the completion of the video; Increase conversion rates; free demo video.
Cons: Production time is unspecified and can take long.
Startup
Diabeto focuses on enabling medical devices to leverage mobile technologies for disease/disorder management. Products include hardware, and mobile software.
Their first product, also named Diabeto, is a non-intrusive Bluetooth powered hardware device, which enables the transfer of glucose readings from a Glucometer into software on a mobile device.

Check-check.
“There’s nothing wrong with staying small. You can do big things with a small team.” -Jason Fried
Aggy's Pick
While the founders reading this would be like DAFUQ do I mean by after work - but give me a moment - sure, I too work after work, but there is a point for everyone here - founders too. 
Jack Ma puts down 5 straight up & simple things we should be (at least considering) doing after work hours (founders - make time for this) with the objective of truly growing as people which will have a non-trivial impact on our 10-year trajectory.
This stuff sounds simple - but then some of the best life advice always is.
Job
SAIF Partners, a Private Equity and Venture Capital fund with over USD 4 billion under management, is looking for an Associate Vice President (AVP)  to join the consumer internet / technology investment team.

JD: AVP’s role will be to help us identify and invest in promising early stage start-ups. This is a Partner track role. This would involve actively participating in all stages of the investment process including:
• Owning a few sectors and building investment thesis for those sectors
• Sourcing, evaluating and executing deals
• Managing portfolio
Qualification: B. Tech. / M. Tech. and/or MBA from leading Indian / global institutes with 3-6 years experience in consumer internet / technology space

Send in your applications to Arpit
About us
Abhishek and Ishaanee have been curating this Journal for founders and teams, to help them grow personally and professionally. 

If you have anything to share with us, or the startup ecosystem, message us, we’ll share it with the world!
Did you enjoy this issue?
The Startup Weekly by Abhishek and Ishaanee
Curated reading list to help you grow professionally and, personally as you build a startup.
Carefully curated by The Startup Weekly by Abhishek and Ishaanee with Revue. If you were forwarded this newsletter and you like it, you can subscribe here. If you don't want these updates anymore, please unsubscribe here.