View profile

The New Vision - Happy Holidays

The New Vision
The New Vision - Happy Holidays
By The New Division • Issue #12 • View online
As we are counting down the days of 2021 we wanted to share a round-up of our year with you. We look back at some of our collaborations, sum up sustainability trends ahead of the new year and provide tips on how you can celebrate a sustainable holiday season!

A Note From The Founder
“The year that started bleak turned out to be our most exciting yet.”
Trying to summarize 2021, the quote “It was the best of times, it was the worst of times” comes to mind. Charles Dickens was cruel to his wife and dismissive of people living in the British colonies, thinking their culture was inferior to Western culture. But he could write. The opening of “The Tale of Two Cities” from 1859 is perhaps the best description of the year we just lived through:
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us.”
As The New Division entered its fourth year, the pandemic threw a wrench into everybody’s lives. Unfortunately, it also stopped several of the sustainability projects that we had in the pipeline. The year was a sucker punch to progress, and it was frustrating to be on pause. But by the end of 2020, conversations about our purpose in life became frequent, and in its wake, serious conversations about injustice and climate change rippled through society.
In January 2021, just as we entered our fifth year, our inboxes started to fill up. The year that started bleak turned out to be our most exciting yet. We are growing fast and have done many exciting projects with clients that have turned into friends. It comes naturally when you are on a mission. Yet, it feels like the year was only an appetizer. We are ready and standing by for an even better year in 2022. See you then.
Jakob Trollbäck
We are nearing the end of one of the hottest recorded years, from which we will remember extreme weather in Europe, new levels of emission increases and a long-awaited, yet wildly debated, climate summit in Glasgow. But what marked this year in terms of sustainability communication? Here are five insights from 2021.
This year we have had the pleasure of working on very exciting and influential projects. Collaborating with incredible people and contributing to real change.
Some of our collaborations this year included creating the brand and event presence for The New York Times during their COP26 pavilion as well as working with the Swedish delegation in Glasgow. We aided WHO with their communication in the midst of a pandemic, creating a new UNDP campaign film for the youth movement and translated our Target Finder into Spanish making it more accessible. We continued our long-term partnerships with Lindengruppen and held workshops with our friends at Sustainable Tomorrow, SPP, Cordial and Novare. Parts of the team also had a chance to appear on the podcasts Avanza-podden with around 40-50K listeners each week.
There are an array of plant-based and vegetarian alternatives on the market. Why not try introducing some to your Christmas table this year? It’s easy to make or buy ready-made. So, here are some suggestions: vegetarian meat alternatives, plant-based side dishes, vegan sauces/gravies, smaller portion sizes, roasted root vegetables, vegan fish, nut options, vegan dessert or fruit salads! 
Don’t know what to get your loved ones this christmas? See here for sustainable gift ideas:
  • Experiences - to a theme park, skydiving or spa hotel
  • Courses - pottery, cooking or learn a new language
  • Food & Drink Hamper - food, drinks or food & drinks (vegan or vegetarian of course)
  • Recycled Goods - crockery, clothes or favorite books
  • Donate Money - good causes or charities
  • Your Time! - a restaurant dinner, weekend getaway or scheduled events
Happy Holidays from the TND team!
Happy Holidays from the TND team!
Did you enjoy this issue?
The New Division

Our quarterly newsletter covering insights, collaborations and all things sustainability.

In order to unsubscribe, click here.
If you were forwarded this newsletter and you like it, you can subscribe here.
Powered by Revue