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The Order : Weekly Aggregator Roundup - Upper90

The Order
Happy Sunday,
Here’s a quick roundup of last week’s news

Chart of the week
71,000 net new stores added in the first half of 2022 - while the number of Shopify merchants keeps growing, its growth has rapidly slowed from +680,000 in 2020 and +314,000 in 2021 [Reuters].
Shopify Global Merchants [Reuters | YipitData]
Shopify Global Merchants [Reuters | YipitData]
New funding this week: $180M
Funding Craze 💰
  • This time not into an aggregator, but rather a core financing firm of the space: Upper90 closes third fund on $180M for further investments in fintech, eCommerce and supply chain. The firms combined debt & equity investments from prior funds already support the growth of 10Club, Acquco, Elevate Brands, Heroes, Opontia, Stryze, Thrasio and Valoreo among others. [Fintech Global]
Movers & Shakers 🤝
  • US: eCommerce solution aggregator Pantastic grows with Shopify & BigCommerce app acquisition: Pantastic acquires AI-powered product recommendation application LimeSpot [Pantastic]
  • India: 52 D2C Brands That Are Disrupting India’s Consumer Market [Inc42]
Strategy 📈
  • An eCommerce accelerator perspective of the aggregation world: “What does the future look like for e-commerce aggregators?” [Techcrunch]
  • “Upper90’s strategy of cutting checks with credit and equity may be more relevant than ever” [Techcrunch]
  • DTC Trends: 10 Insights from DTC Experts and Notable Stats [Shopify]
  • Direct-to-Consumer Sales Are Fueling Supply-Chain Tech Growth [Wall Street Journal]
  • Discount stores benefit: “Inflation steers budget shoppers away from Walmart. Bringing them back may not be easy” [Reuters]
  • African eCommerce growth: “Jumia shares rise as the company’s eCommerce business revs up in Q2” [Techcrunch]
Let’s make this week count,
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Christian Umbach

Accelerate the growth of your eCommerce brand exponentially 🔥 The Order comes as a weekly newsletter with curated weekly roundups on Sundays around last week's funding and key strategy insights. Enjoy the read!

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