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The Order : Weekly Aggregator Roundup - Unybrands, Elevate, Foundry, OpenStore & Perch

The Order
Happy Sunday,
here’s a roundup of the last week:

Chart of the week
Walmart reaches the 100k seller mark as it currently adds about 5k sellers a month with about ~20% of them being from China:
Walmart Marketplace Sellers [Marketplace Pulse]
Walmart Marketplace Sellers [Marketplace Pulse]
New funding this week: $680M
Funding Craze 💰
  • US: Unybrands adds $300M in growth capital from Crayhill Capital Management and is on target to hit 20+ acquisitions by the end of the year [Techcrunch]
  • US: Brand house turned aggregator Elevate Brands announces a debt + equity funding fof $250M [Techcrunch]
  • US: Foundry launches and announces $100M equity round [Businesswire]
  • US: OpenStore raises $30M plus undisclosed debt at $250M valuation to accelerate the roll-up model with Shopify stores [Axios]
Strategy 📈
  • Full story on Walmart’s seller growth: “Walmart Surpasses 100,000 Marketplace Sellers” [Marketplace Pulse]
  • A story of the boundaries of FBA and logistics network expansion: “Perch is launching a logistics network” [Business Insider]
  • Consolidation play: “Perch acquires Web Deals Direct for $100M+” (specific terms undisclosed) which has grown to 30 brands with more than $80M revenue over the last 5 years [Techcrunch]
  • And Acquco made the headlines with their 🚗 referral program: “Amazon sellers are such a hot commodity that one start-up is giving away Teslas for referrals” [CNBC]
Let’s make this week count,
Christian
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Christian Umbach

We are helping E-Commerce Aggregators to accelerate their deal execution and scale up operations. 🔥 The Order comes as a monthly newsletter with curated content pieces around hot topics in the marketplace aggregation space as well as the latest product updates and Xapix news -- plus weekly roundups on Sundays around last week's funding and key strategy insights. Enjoy the read!

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