View profile

The Order : Weekly Aggregator Roundup - Unybrands, Elevate, Foundry, OpenStore & Perch

The Order
Happy Sunday,
here’s a roundup of the last week:

Chart of the week
Walmart reaches the 100k seller mark as it currently adds about 5k sellers a month with about ~20% of them being from China:
Walmart Marketplace Sellers [Marketplace Pulse]
Walmart Marketplace Sellers [Marketplace Pulse]
New funding this week: $680M
Funding Craze 💰
  • US: Unybrands adds $300M in growth capital from Crayhill Capital Management and is on target to hit 20+ acquisitions by the end of the year [Techcrunch]
  • US: Brand house turned aggregator Elevate Brands announces a debt + equity funding fof $250M [Techcrunch]
  • US: Foundry launches and announces $100M equity round [Businesswire]
  • US: OpenStore raises $30M plus undisclosed debt at $250M valuation to accelerate the roll-up model with Shopify stores [Axios]
Strategy 📈
  • Full story on Walmart’s seller growth: “Walmart Surpasses 100,000 Marketplace Sellers” [Marketplace Pulse]
  • A story of the boundaries of FBA and logistics network expansion: “Perch is launching a logistics network” [Business Insider]
  • Consolidation play: “Perch acquires Web Deals Direct for $100M+” (specific terms undisclosed) which has grown to 30 brands with more than $80M revenue over the last 5 years [Techcrunch]
  • And Acquco made the headlines with their 🚗 referral program: “Amazon sellers are such a hot commodity that one start-up is giving away Teslas for referrals” [CNBC]
Let’s make this week count,
Did you enjoy this issue? Yes No
Christian Umbach

We are helping E-Commerce Aggregators to accelerate their deal execution and scale up operations. 🔥 The Order comes as a monthly newsletter with curated content pieces around hot topics in the marketplace aggregation space as well as the latest product updates and Xapix news -- plus weekly roundups on Sundays around last week's funding and key strategy insights. Enjoy the read!

If you don't want these updates anymore, please unsubscribe here.
If you were forwarded this newsletter and you like it, you can subscribe here.
Created with Revue by Twitter.